Unpacking Multilingualism in Tourism Peripheries in Bali: Taking a Look into Private Shop-fronts

This article reports on the discussion of linguistic landscape in course tourism peripheries. The central aim is to unravel salience and visibility language practices manifested shop-fronts Bali peripherals. Drawing Bourdieu’s as social power (1983; 1993), presentation-of-self (Goffman, 1963; 1981), good-reasons perspective (Boudon, 1990) we explore choices made by local shop owners principles driving these choices. findings conclude that English dominant peripheries, it driven perceived attributed economy benefits associated English; principle not prioritized. We argue owners’ perception targeted clients determining factor influencing it. Mandarin need be present more cater Chinese tourists for they constitute a big portion body international Bali.